Every year, new changes in digital marketing occur & it’s never enough taking courses to cope with the flow. Between technological advances and changes in search algorithms, we must always update and adapt to customer expectations. We have decoded for you the 10 trends to think about your strategy in 2019:
This is the big trend of the moment, with devices like Google Home or Amazon Echo, voice search is growing exponentially. Currently, a Google search of 4 is voice. By 2020, 50% of google searches will be in voice.But what does it change for you? When the user makes a voice search, he asks Google directly a question. So, you need to optimize your SEO for voice search by promoting titles with questions for example.
Popularized by Snapchat, the stories were taken by companies as real digital marketing tools when they appeared in August 2016 on Instagram. Stories have become a standard for all social networks, and can be found even on Facebook and Messenger. Stories are ephemeral publications of 24h only. They allow to create another customer experience, he discovers behind the scenes, he enters the intimacy of the company. Stories are highly appreciated by social partners because they create proximity between the company and the customer.
But when to use them?
Stories are a good way to tease a new event or a new product. They adapt very well to show the backstage of a shoot, a photo shoot or an event.The novelty for companies: advertising in stories. In addition to sharing content via your stories, you can now buy advertising space on stories from different social networks.
More and more brands are concerned about the personalizing of content in their marketing strategy on the web. The e-commerce sites are now customizing the content of their home pages based on their clients’ tastes, their latest research, their latest purchases (Zalando, Amazon, …). Recently, several marketing campaigns based on personalizing have been created. Coca-Cola’s “Share a Coke with” or the customization of Nutella jar labels are good examples. This customization makes the customer an ambassador, the goal is to give a unique experience to consumers according to their preferences and desires.
Chatbots are robots that communicate with your customers.Since 2016, the number of chatbots has tremendously grown!They are used in customer services, the user can place an order, ask a question or have an opinion.Chatbots are very popular with Internet users, especially in the USA.40% of Americans had a positive experience with chatbots, only 10% were not satisfied.There are software with correct prices like Manychat to set up chatbots with the configuration of automatic responses.
Think about marketing influence in your digital marketing strategy. In short, influencer marketing involves using influencers to promote your products on different platforms (Facebook, YouTube, Instagram, Snapchat, blogs …) in return for monetary or material compensation.
Influencers are bloggers, youtubers, instagrammers or TV personalities. They have a community that follows them in their daily lives and who trusts them. All influencers have a favorite field, be it fashion, sports, cooking, traveling, new technologies. All areas of activity have their influencers.
With a return on investment eleven times higher than with traditional advertising, influencers will be your best friends in 2019!
Interaction is the key word of 2019! Polls, quizzes, contests, be creative!Facebook and Instagram are interesting supports for polls and contests. On Instagram, polls are done in stories.
Promote the quizzes on your sites, they will make it possible to make discover your customers’ preferences via an interface more playful than the simple category “novelties”. Quizzes can allow consumers to get to know each other better, to find products that fit their profile. As customization is required, do not hesitate to have your consumer interact in your product design strategies.
More and more popular, lives on social networks have their grand entrance in 2019. The lives inspire confidence because there is no editing, the brand is facing the camera, without filter. That’s what consumers like. Insert this tool into your digital marketing strategies and you will not be disappointed!
You can do lives in many contexts:
- An interview
- An announcement
- A product presentation
- A Live Q & A
Social networks are currently promoting videos in news feeds so put everything on them. 79% of consumers prefer to discover a product in video rather than read about it and 84% of consumers claim to have purchased a product following a video view. A third of the time spent online by Internet users is dedicated to watching videos. So, what are you waiting for? Create fun and fun videos to make known your brand, your new product, …
The web is a place of creativity so enjoy! The rise of virtual reality is now taking place in social networks and websites. Appeared on Facebook, the 360 videos are trendy, and above all, appreciated. This kind of video allows your customer to look at a product, a place, an event from every angle. It gives a sense of control to the customers, and that they like! Use this type of video to let your customers discover your premises, the place of reception of your next event, a new product, … Be CRE-A-TIVE!
By 2020, 40% of consumers will come from the Generation Z. This generation is hyper-connected and with a mobile-first state of mind. This generation spends more than 4 hours on their phone a day. Your sites must be responsive (adaptable to all media) and you must prefer applications (preferably free). Think above all mobile in your digital marketing strategies because Generation Z will become your target!